David Jaffe
Regional Vice President - Midwest
David Jaffe joined Cinderella Inc. in 2004 and became CEO in 2006. Under his leadership, Cinderella grew from a regional player to a nationwide distributor. In 2022, David transitioned to Heritage Pool Supply Group with Cinderella’s integration into the Heritage family. He now oversees the Quality and Cinderella branches and the Aqua QuickShip operations. With a BBA in Marketing and Finance from the University of Michigan and a JD from the University of Minnesota, David excels at creating solutions that benefit both customers and the company.
Education
University of Minnesota – JD
University of Michigan – BBA Marketing & Finance
WORK WITH US!
Heritage is a people-first company built to attract and retain the industry’s best talent at every level.